Can Video Be Used as a ‘Virtual’ Tour?
Producers are reluctant to adopt new technologies without firsthand experience with the technology. It is particularly difficult to get positive exposure for manure related issues in traditional media. Creative methods are needed to expose producers to useful technologies for handling and treating animal wastes. The OSU Waste Management Youtube channel was created to provide virtual tours of manure treatment and handling technologies.
What did we do?
Fourteen videos highlighting innovative manure handling and treatment technologies were filmed, edited, and produced by the Oklahoma Cooperative Extension Service. We specifically sought out producers who successfully adopted technologies to the particular conditions of their farms.
What have we learned?
In its five years of existence, the OSU Waste Management Youtube channel has been viewed more than 53,000 times (120,000 minutes viewed) from 183 countries and all fifty states – plus Guam, Puerto Rico and the District of Columbia.
We will continue to add new videos to the channel.
Douglas W. Hamilton, Associate Professor Oklahoma State University email@example.com
Craig A. Woods, Video Producer/Director Ag Communication Services, Oklahoma State University
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