Active participation in livestock and poultry sustainability initiatives

Purpose

Whether at the farm, integrator or industry level, sustainability programs have unique goals, metrics and approaches. In many cases, there is no definitive path for meeting long-term goals, but in the ambiguity is opportunity. Meeting sustainability goals will take a community of persons on and off farm willing to support measurements, communication and technology development. This session builds on the Livestock and Poultry Environmental Learning Community’s (LPELC) September 2021 Webinar, Industry Initiatives for Environmental Sustainability – a Role for Everyone.

This Waste to Worth workshop features small and large group discussions to identify modes for active participation in livestock and poultry sustainability initiatives.

What Did We Do?

Industry-led sustainability programs are in various stages of charting a destination for environmental metrics, like greenhouse gas emissions, water quality, water use, etc. However, with respect for the range of individual farm resources, climates and systems, there is no prescriptive path.

As farmers and organizations chart their own sustainability journey, there is a need for on-farm baseline metrics, goal setting, and technology guidance. LPELC’s mission is to provide on-demand access to “the nation’s best science-based resources that is responsive to priority and emerging environmental issues associated with animal agriculture” (LPELC.org). The LPELC is in a strong position to share science and support communication efforts. However, like sustainability journeys, LPELC needs a roadmap.

This workshop will illuminate what resources are currently available, knowledge, technology and communication gaps, and how LPELC members can support on-farm sustainability initiatives. Participants will collectively shape a logic model for a “Community of Support for Producer Engagement in Livestock Industry Environmental Sustainability Initiatives”.

What Have We Learned?

A summary of the workshop results will be shared following the conference.

Future Plans

We intend the workshop results to foster stronger networks and collaborative directions for advancing on-farm sustainability initiatives. We aim for short, medium and long-term outcomes that include stronger understanding of current efforts within the livestock industries and LPELC, along with support mechanisms for decision making and funding opportunities.

Authors

Erin Cortus, Associate Professor and Extension Engineer, University of Minnesota

Corresponding author email address

ecortus@umn.edu

Additional authors

Marguerite Tan, Director of Environmental Programs, National Pork Board; Hema Prado, Director of Sustainability, American Egg Board; Michelle Rossman, Vice President – Environmental Stewardship, Dairy Management Inc.

Additional Information

Webinar – Industry Initiatives for Environmental Sustainability – a Role for Everyone https://lpelc.org/industry-initiatives-for-environmental-sustainability-a-role-for-everyone/#more-33017

US Pork Industry Sustainability Goals https://www.porkcares.org/pork-industry-sustainability-goals-and-metrics/

US Roundtable for Sustainable Poultry https://www.us-rspe.org/

US Dairy Net Zero Initiative https://www.usdairy.com/getmedia/89d4ec9b-0944-4c1d-90d2-15e85ec75622/game-changer-net-zero-initiative.pdf?ext=.pdf

 

The authors are solely responsible for the content of these proceedings. The technical information does not necessarily reflect the official position of the sponsoring agencies or institutions represented by planning committee members, and inclusion and distribution herein does not constitute an endorsement of views expressed by the same. Printed materials included herein are not refereed publications. Citations should appear as follows. EXAMPLE: Authors. 2022. Title of presentation. Waste to Worth. Oregon, OH. April 18-22, 2022. URL of this page. Accessed on: today’s date.

Adding Color to Your Program…People and Personalities

Asking a client to share their communication style and preference isn’t necessarily the first thing that’s done when contacted for help about manure management. However, it’s been shown time and again that communicating to a person in the way that matches the way they want to be communicated to, is the best way to ensure everyone is acknowledged and heard.

What Have I Learned

There are several methods for identifying personality preferences and subsequently, communication preferences. I choose to use the Real Colors® program with the manure haulers I work with. This is a group that has had very little attention given to them by Extension and are reluctant to trust agency folks. Using an organized program like Real Colors® is a non-invasive way to really understand how each of the 25 haulers I work with need to be communicated with. After going through the assessment and figuring out everyone’s individual preferences, we then gather as a group and talk about why some father/son, brother and cousin teams may find it difficult to work together. I follow the personality preference training with conflict management strategies which eventually leads into discussion on how to get along with fellow employees, customers and competitors.

Next Steps

I dare you to ask your most challenging program attendee to be vulnerable enough to discuss their personality and communication style…the ones that come to every event you host within your program. The grumpy guy with crossed arms; the stern lady with pursed lips; or the one who won’t stop talking. Why would you do that? Because the barriers that break and the forward momentum that is gained may be just what your program is lacking.

Author

Mary A. Keena, North Dakota State University Extension, mary.keena@ndsu.edu

Additional information

https://realcolors.org/

 

The authors are solely responsible for the content of these proceedings. The technical information does not necessarily reflect the official position of the sponsoring agencies or institutions represented by planning committee members, and inclusion and distribution herein does not constitute an endorsement of views expressed by the same. Printed materials included herein are not refereed publications. Citations should appear as follows. EXAMPLE: Authors. 2019. Title of presentation. Waste to Worth. Minneapolis, MN. April 22-26, 2019. URL of this page. Accessed on: today’s date.