Communicating Science Using the Science of Communication

In the digital world in which we live today the public is presented with an overwhelming quantity of information, much of which is unscientific. In this webinar we will apply the lessons learned from antimicrobial resistance and health communications to more science communication challenges. This presentation was originally broadcast on August 14, 2020.…

Adding Color to Your Program…People and Personalities

Asking a client to share their communication style and preference isn’t necessarily the first thing that’s done when contacted for help about manure management. However, it’s been shown time and again that communicating to a person in the way that matches the way they want to be communicated to, is the best way to ensure everyone is acknowledged and heard.

Quantitative Analysis of Words in Popular Press Articles about Livestock and Environment

Livestock farming practices and technologies, like many aspects of agriculture and industry, continue to evolve. As technology and attitudes change regarding livestock farming, public response changes as well; this is reflected in the way that people talk and write about the subject. This change and growth is a common topic  of both public and technical debate and scrutiny.

Pathways for Effective Manure Nutriment Management Information Sharing and Education Between Agriculture Professionals: A South Dakota Pilot Test

Why Look at Barriers in Nutrient Management Information Flow?


The issue of manure nutrient management has been the subject of controversy and new policies in recent years as the non-point source discharge of nutrients and bacteria is substantial if manure is not managed properly. Unfortunately, there are barriers between organizations and individuals that prevent the flow of important, timely information between audience types and limits the impact and usefulness of research results.…

Communicating Science during Controversy

Climate change as a topic of discussion in animal agriculture circles can be controversial. Often we believe “if they only understood the facts, they would agree with us.” However, this method only works with a small part of the population. Opinion formation is very complex and includes many other factors besides scientific facts, such as emotion, values, and trust.…

Communicating About Climate Change

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Climate change has become a hot-button issue in mainstream American politics, and people are divided over its causes, impacts, and solutions. This presentation will offer an overview of how the public views the issue of climate change, several explanations for these differences in perception, and possible approaches for bridging the gaps through innovative communication strategies.…