Communicating Science Using the Science of Communication

In the digital world in which we live today the public is presented with an overwhelming quantity of information, much of which is unscientific. In this webinar we will apply the lessons learned from antimicrobial resistance and health communications to more science communication challenges. This presentation was originally broadcast on August 14, 2020. More…

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Presentation Slides

Panelist Introductions

(4 minutes)

Historical Responses to Scientific Communication

(9 minutes)

Perceptions, Confusion and Science Literacy

(21 minutes)

Lessons Learned from COVID Communication and Marketing Science

(16 minutes)

Influencing Behavior and Tips & Tricks for Science Communication

(10 minutes)

Questions and Answers From the Audience

(7 minutes)

Continuing Education Units


Certified Crop Advisers (CCA, CPAg, or CPSS)

View the archive and take the quiz (not available yet). Visit the CCA continuing education page for additional CEU opportunities.


American Registry of Professional Animal Scientists (ARPAS)

View the archive and report your attendance to ARPAS via their website. Visit the ARPAS continuing education page for additional CEU opportunities.