This webinar presents some of the principles of communicating science-based information and case studies and examples of effective (and not effective) messaging related to controversial agricultural topics such as climate change or genetically modified organisms (GMOs). This presentation was originally broadcast on December 18, 2015. More…
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Communications Basics
Martha Monroe, University of Florida (17 minutes)
Presentation Slides
Some Examples
Paul Vincelli, University of Kentucky (15 minutes)
Presentation Slides
Turning Theory into Practice
Crystal Powers, Nebraska Extension (17 minutes)
Presentation Slides
Questions and Answers
All Presenters (15 minutes)
Additional Information
- Challenges in Communicating Climate Change to Extension Audiences
- Communicating Science During Controversy
Continuing Education Units
Certified Crop Advisers (CCA, CPAg, or CPSS)
View the archive and take the quiz. Visit the CCA continuing education page for additional CEU opportunities.
American Registry of Professional Animal Scientists (ARPAS)
View the archive and report your attendance to ARPAS via their website. Visit the ARPAS continuing education page for additional CEU opportunities.