The national extension team iAMResponsible teaches a multi-university virtual course on antimicrobial resistance across the one health spectrum every spring, some of the course materials are now available here at LPELC.
In this session, we learn from Dr. Andy King, Iowa State University, about some key lessons for communicating about AMR to diverse audiences.
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(2015). Preparing for Antibiotic Resistance Campaigns: A Person-Centered Approach to Audience Segmentation, Journal of Health Communication, 20:12, 1433-1440, DOI: 10.1080/10810730.2015.1018652
Wellcome Trust. 2019. Reframing Resistance. https://wellcome.org/reports/reframing-antimicrobial-resistance-antibiotic-resistance
Check out more from the “Antimicrobial Resistance from a one-health perspective” course below:
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Authors and Sponsors
The iAMResponsible project was started by Amy Schmidt at the University of Nebraska-Lincoln and Stephanie Lansing at the University of Maryland. Find out more about the project here. Funding for the iAMResponsbile Project was provided by USDA-NIFA Award Nos. 2017-68003-26497, 2018-68003-27467 and 2018-68003-27545. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.